Initial challenge: to create a solid visual identity that would connect the holding’s three companies: Rossi Architecture, Rossi Explo and IDEA (Institute of Engineering and Architecture).

The sign was a composition of perfect circles, which together form the initials R and M. In addition, because the holding company’s name is complex, strategically in the future the company may be affectionately called R&M.

In the project, we also introduced standardization for all future materials such as social media, the website and internal signs.