Move is a company focused on communication between deaf and hearing people and has arrived to break down all barriers. Much more than services, it represents accessibility, humanization and respect.

First of all, we created a unique typeface for the brand, because symbols in general can have different meanings for deaf people. The challenge here was to create a brand that could be understood by everyone.

Movement, proximity, power and diversity were the key words for the continuity of the work. For this, nothing better than a vibrant color palette that allowed us a universe of applications.

Exclusive patterns, a linear repetition module and the transformation of the letter M into an icon gave the visual identity a fun shape and strengthened the branding. The wavy phrases represent expression, movement and vibrancy.