Vuelo
Bank

What’s the value of a bank that truly cares about helping you and your business soar higher?
That question gave rise to Vuelo Bank — a company committed to delivering smart financial services and payment solutions that elevate both dreams and businesses.
With a short, memorable, and highly conceptual name, Vuelo means “flight” — a clear metaphor for growth, agility, and upward momentum. That spirit is captured in a custom, dynamic lettering, full of personality and warmth.
Vuelo is a bank.
From it, an entire ecosystem unfolds — including Vuelo Pay, Vuelo Card, and all the future products yet to come. Even though Vuelo Pay launched first, the company has positioned itself as a bank from day one.
The brand’s vibrant and expressive color palette brings approachability without losing professionalism, creating a visual universe that feels both dreamy and credible.
Vuelo is here to help you achieve.
And achieve higher than ever.
Client
Vuelo
Year
2022
Services
Naming, brand strategy, branding voice and visual identity