It’s time for a change and after 6 years in the market, R1 is repositioning itself, aligning its visual and conceptual universe with its attributes. From now on, the R1 Arena Clube naming will be adopted, shifting the focus to a modern, bold and representative logo, complementing the club’s concept.

Far beyond the visual, all the work carried out was based on research, strategy, metrics and business objectives. The new R1 has the slogan “Welcome to your best moment!”, substantiating its position as a premium space where customers will achieve personal results, with the best equipment on the market and as part of a select group of people who will enjoy every detail that has been carefully thought out.