Easytech was born to become a true reference in the tech world, from custom-built desktops to a complete lineup of gamer products.
With a friendly tone and a strong personality, the brand has the authority to generate value across the products and services within its universe. Balancing the human and the robotic, Easytech is here to make life easier for customers and brand partners.

The iconography was designed to be easily recognizable. The use of neon, part of the brand’s visual world, is applied with purpose and enhances the identity without overpowering it.

Social media will be approached in an interactive way, with content focused on the gamer universe, virtual reality, computer components, and the store’s product lineup. This completes a communication style that is human-centered while living and breathing technology.