Seeking to disrupt the men’s beauty products market, Octo has come up with a new proposal to meet a demand that has been diagnosed in the national market. Initially operating in the B2B business model, the company needs to connect with its main audience: barbershop owners; but without forgetting to strengthen its brand and generate demand among the consumer.

The naming Octo comes from the number 8 and its association with that which is infinite; that which never ends. Furthermore, part of the word “octopus”, it represents its various arms to involve the consumer. A modern, involving and connected visual identity reinforces the company’s attributes. The slogan “You connected to your best version” reinforces the brand’s positioning at its most aspirational desire.