From metal to productivity: a clear and direct promise, materialized in the slogan of one of Brazil’s leading metal processing companies. Get to know Tecnova and its rebranding.

In the diagnosis, which involved the participation of management, staff, customers and generators, we detected that safety, ethics and humanization are the company’s three main attributes. Its positioning became very clear: to guarantee safety and productivity for its generators and customers. In the revision of the brand’s DNA, the main values are now people, product and planet, encompassing everything that is part of Tecnova’s ecosystem.

The visual identity now has a solid typeface that flirts with humanization, combined with a geometric shape that gives new meaning with versatility.