One of Brazil’s largest manufacturers of corrugated cardboard packaging relied on Anselmi for a safety campaign for its Sipat (Internal Week for the Prevention of Accidents at Work).

Collecting Safe Actions is an album that was distributed to all sectors of the company. Throughout the campaign, the staff periodically received packs of collectible stickers, which they could exchange with each other.

Despite the nostalgia and fun side, the stickers included safe actions that had to be glued on top of unsafe actions that had previously been printed in the album. In this way, we raise consciousness about care and prevention in a playful way, without neglecting the seriousness and importance of the topic.